14 / Media & Broadcasting / 2023
Radio Macfast 90.4
A broadcast-quality web presence for one of Kerala's most beloved community radio stations.
14 / Media & Broadcasting / 2023
A broadcast-quality web presence for one of Kerala's most beloved community radio stations.
Radio Macfast 90.4 holds a licensed FM broadcast frequency and a devoted community following. Its website needed to match the quality of its programming — and extend its reach beyond the FM transmitter's range through live streaming.
Radio Macfast 90.4 had built a genuine community audience through years of quality programming — but its reach was physically constrained by the FM transmission range. Alumni, community members abroad, and listeners outside the coverage area had no way to tune in.
The station also lacked a web presence that reflected its character and provided listeners with programme schedules, show archives, and a connection to the station beyond the frequency.
Radio Macfast 90.4 — delivered by Techius Solutions
Techius built Radio Macfast 90.4's website as both a brand platform and a technical broadcasting tool. Live audio streaming via integrated HLS technology extended the station's reach beyond the FM coverage zone — to any listener with an internet connection, anywhere in the world.
A programme schedule, show archives, and presenter profiles gave the website the depth of a proper broadcaster's digital presence, reflecting the quality of the station's output.
Station now accessible to listeners anywhere with internet access
Continuous live stream alongside FM broadcast
Digital streaming doubled the station's effective audience reach
Radio Macfast 90.4's digital presence transformed it from a local FM station into a community broadcaster with a global reach. Alumni tuning in from abroad, listeners outside the FM zone, and audiences on mobile devices all became part of an expanded community.
The website continues to serve as the station's primary digital platform, with live streaming growing year-on-year.